With increased competition in recent years, clothing products, many companies are coming in every day, every day there are many companies out into the landscape like to see here, go out with a different sad, full of frustration, but also filled with a lot of regret. According to the pattern of the fashion industry is now divided, a number of pre-developed clothing brand, relying on the foundations laid earlier, when stepping on the footprints of the fallen people, living life one step ahead of the upward part of the mid-squeezed garment industry which Article ship companies, find out the cracks in their own development gap; there are still some late to join, but there are certain financial strength, the use of product differentiation advantages, but also to win a version of the apparel market space; fourth category is not much advantage and strength, alone with an enthusiasm, a yearning for the garment industry, suddenly rushed in, there may be some features, but these features is not enough to cope with the fierce competition in the garment industry . According to this site has been the observation of the fashion industry, recently added some women's brand, after several years of market baptism, really survive very free and easy and can get the customer favorite brands are numbered. Li Ting Women is a clothing brand from Guangzhou, officially entered the clothing lap time is the winter season in 2009, was when the first winter clothing market has experienced the economic crisis in Europe and America, many of the original export-oriented garment enterprises in foreign trade serious When blocked, loan recovery difficult, but also the last resort open up the domestic market are doing so, according to the year of domestic Garment Association statistics show that year, the domestic apparel market more than a thousand companies instantly increase the number of sales and marketing, the original China is more crowded clothing market has become tight on intensify. In this case, Li Ting women joined a period of financial turmoil is fermented, so that any untimely industry for both a severe test. Under the European financial crisis and the domestic garment enterprises have "fought over" double pressure, Li Ting ladies choice is not appropriate to enter a time. Although the garment industry in the autumn is a time of strong demand for a product, but in order to get good results but it is a very difficult thing, autumn and winter 2009, Li Ting clothing company was formally established in the country only 10 brand stores, the products are still around the southern city of Guangzhou, Shenzhen and the Pearl River Delta area of ??the city sales, even Jiangxi, Hunan did that, not to mention across the Yangtze River into the northern markets, so when the company's market is not ideal. Then, Li Ting women also spent quite a difficult period for some competition, the first half of 2010 and 2011, the company shop unusually slow, after a lot of products produced, have been piled up in the warehouse, over time, become out of season merchandise discount stores had to sell some clothing, in the year a lot of it is not listed clothing company deals sell out, so the company's profitability during that time is not ideal. To the 2011 fall and winter season, the company's products suddenly become very popular up. The reason for selling the company is not yet fully clear, following some local dealers are often calls at the company's rapid delivery, so, in the case of unclear, Li Ting ladies intensity or speed up the production of products, and on the one hand increased market development, sending business personnel to the northeast, southwest market investment, but also to speed up the establishment of brand stores rhythm until the end of December 2011, Li Ting women's store suddenly increased to nearly 100 the number of stores has become The best performance since the company entered the women's industry. But soon, a new problem has emerged, in 2011 the market is not the only good performance Li-ting, a clothing company, all of the clothing market in the year have been a fast-growing opportunity, it seems better when the market is a completely conscious behavior. After a round of short-term market improvement, severe competition costume did not change, some still in the formative years of the clothing brand clothing to face other predators squeeze, of course, women are no exception Li Ting, then the real test of the performance of the company to deal with the substance of the competition.